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Category Archive: Product Development


10 Ways to Make Money with PLR Products

When you buy a product with rights to resell, you only will have the authority to sell such product to others. However, when you buy a certain product with private label rights, then you not only have the authority to sell such product to others but you will have the alternative in selling the “resale right” for that same product.

Meaning that certain individuals who bought from you the “resale rights” of that certain product in which you own the “master resale rights” will therefore get hold of the authority to sell such products to others.

Purchasing “PLR” (private label rights) packages is inexpensive when compared to employing the service of a “ghost writer” to write articles or ebooks for you. On average, PLR articles written by a ghostwriter generally cost between $10 – $30 for one good quality article.

Normally you can modify or revise the article’s content in whatever way you desire. For instance, when you purchased a package of say 30 articles on the subject of “Landscaping”, you can construct an original ebook out of all 30 articles and call it “Lisa’s 30 Quick Tips For Landscaping” and then sell it in Clickbank.

You can also sell your very own ebook on eBay then produce affiliate sales or even lead traffic or prospects to your website through links included your book.

When the PLR package you purchased came in an ebook format, you can separate the entire book into separate individual articles, where each article can be posted in your website, get spidered by search engines and bring more traffic.

Likewise, you can use each articles’ first paragraph in an autoresponder follow-up series then incorporate a link directing prospects to the full article located in your website. Or put together two articles to create a special report that you can use as motivation or incentive so prospects will enroll for a newsletter.

Here are guidelines on how to make money with private label rights:

1. Construct articles that will be displayed for your site. Affix your byline or resource box to all articles then publish them. Permit visitors to “republish” your articles in exchange for publishing your “resource box” in their site. This will spread your advertisement over the web at the same time increase your “link popularity”.

2. Make ezine articles. Affix your byline or resource box to your articles then publish and distribute in your “ezine”. Announce that your articles can be republished if your subscribers will publish your “resource box”. Aside from the fact that this will spread your advertisement as well as increase link popularity, this can also improve your “page rank”.

3. Offer PLR articles as free bonuses. This will increase your products’ perceived value and encourage prospects to purchase your products.

4. Offer PLR articles as bonuses for opt-in list. It will entice visitors to sign up for your email list.

5. Create your very own original info-products. Modify or rewrite the articles to create a completely different article, including yourself as the author.

6. Create completely new articles to submit to ezine “article directories” such as Ezine Articles.

7. Create and then trade your content with different websites. Affix your byline or resource box and then trade them with many high traffic sites.

8. Make articles out of your PLR articles and then promote other people’s products. Affix your byline or resource box to promote an “affiliate program”.

9. Make promotional content for your “affiliates”. With your byline or resource box, permit your “affiliates” to incorporate their “affiliate link” to your articles.

10. Construct whole new original info-products then sell also resale rights.

Almost all PLR packages are directed to buyers within a niche, so there is no worry that ‘your’ material will show up 3 million times over on Google.

Having the authority to rewrite, modify or alter the PLR articles indicate that your article is entirely different from everyone else’s who purchases and repackages that same article or material.

Before purchasing any PLR package, you must read carefully the terms and make certain that you will have authority to rewrite, alter, delete or cut the content in whatever way you want it and affix your name into your new article.

Use your PLR package to create and promote Affiliate Products. Click HERE to see how!



Information Products Can be Profitable

Did you know that selling information products online is still one of the best ways to make money?

It wouldn’t matter if you were talking about animals, water skiing, fishing or books, if it’s what people are looking for then they will buy it. And, because you’re selling an ebook, as soon as it’s paid for they can download it immediately.

No waiting for a book to arrive in the mail!

So where do you find information to write your ebook? You can find it anywhere on the internet from searching Google to find your subject, to using articles submitted to article directories. To use the articles from a directory, contact the owner of the articles asking their permission to use them. If they accept they will probably ask you to put in a link to their website which is a very fair exchange.

You could also take information from a couple of articles and rewrite them in your own words. This way you are not getting yourself into trouble with copyright issues.

You could also research books and magazines on your topic and then formulate a book from the information, or you can buy the reseller rights to PLR material and sell it as is. You can also use PLR material to change it to whatever you like. You can change the title and the content so that you have all the same material but re-written to how you would like it.

Information products are going to become more and more popular as the sales of items such as the “Kindle” increase. A Kindle is a wireless reader device used to read ebooks, and some people have suggested that it will take the place of reading physical books! This could be a long way off but the time to get onto the ebook highway is now, so start writing!


How to Make Money Using Private Label Rights Material

What are private label rights? These are rights that a person gains to a particular product.

One might wonder at the difference between private label rights and product resell rights. With product resell rights, a person obtains the right to resell the product as is, without changing its form, design or name.

On the other hand, if you have a private label right to a particular product, you would gain the right to modify or change an original product, create your own specifications, apply modifications then claim it as your own original product.

Ebooks, software, articles and other written, raw material are just some examples of products where you can obtain private label rights.

Take an ebook for example. If an author of an ebook would give you private label rights about “Internet Technology”, you can modify the content to tackle the latest developments about this ever-changing technology.

You can add features and create helpful sub-topics that would best fit the current trends in internet technology.

After the modifications, you can claim rights to the ebook that you modified.

‘New versus modified’

In a basic business course, you are taught to develop an original product which will “sell” to a particular market.

You have learned that an original design and functionality will pave the way towards introducing a great new invention in the market. However, developing and manufacturing your own product is quite a tedious process. The good thing is that once you have an output, you can profit from your original product by several ways.

First, you can sell the rights for business owners to resell your products without any modifications whatsoever. You can also build a web site for your product and get other related web sites to advertise your products for you.

Once you find that your product is not anymore at par with the current technological standards and it does not meet the consumer’s needs, then you can modify it.

The resulting product with the new modifications will again earn you the rights to resell that new product. The possibilities are endless once you have developed a product of your own.

Now, take a look at the advantages of a modified product as a result of gaining private label rights.

First, this is the easiest way to build a business if you do not have the time to develop your own product. Gaining private label rights would make it “legal” for you to re-use an original product content without having to worry about infringements on intellectual property rights. This principle mostly applies to written and electronic material such as ebooks, articles, even source codes.

Second, you can use your creativity to modify an existing product and make it your own. If you put together ten articles about a common theme, modify them a bit to come up with one basic idea, you would have a resulting product which is more comprehensive than the original material. This is better as compared to just combining two articles with the same idea and packaging them individually.

You can also use an original material or text and use the private label rights that you obtained to develop a web site about the same topic. There are hundreds of possibilities about how you can earn money with the use of private label rights. Affiliate sites and other web sites offering private label rights would make modifications seem effortless.

With a little creativity, resourcefulness and effort, you can earn hundreds of dollars by using private label rights to come up with original products that you can distribute to your target market.

With this, the difficulties of conceptualizing and manufacturing an original product will be eliminated, yet yield almost the same results when it comes to profit.


How Much Do You Sell Your eBook For?

You’ve written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it’s of little value, and they won’t purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily
lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $39.99, and later reduce it to $24.95, don’t you think the people who bought it for $39.99 are going to be just a little bit upset?

Choosing the right price for your ebook is one of the most critical parts of the marketing process. The first rule of pricing ebooks is to never underprice. Determine the highest price your audience can afford, and then if you find your book isn’t selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your ebook before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.

Let’s look at the difference between a book in print and an ebook. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing.

But the fact that unites ebooks and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people’s lives.

What do you think an idea is worth when evaluated against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you determine the cost of your ebook.

What should I charge for my ideas?

There are all different formulas and methods for determining the correct price for your ebook. Let’s begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their ebooks at a loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again as long as the first ebook they buy is of exceptional quality and beneficial to the customer.

However, if your book contains valuable and more importantly NEW information, references, or techniques, then you should aim to price it on the high end.

After you figure out your goal, you must figure out what your audience’s need is for your ebook. For example, does your book solve a particular problem? If it does, and solves it in a way that hasn’t been written about in one hundred other ebooks, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that
is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book.

Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your ebook at this high price, and when that time is up, change your pricing strategy.

If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year.



Why Write an eBook?

It’s not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.

The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today – innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way.

Ebooks are a powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

Let’s say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, “Why?

Let’s say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.

For example, let’s say that you’ve spent the last twenty-five years growing and training bonsai trees, and now you’re ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.

Ebooks will not only promote your business – they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.

One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.

You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?

Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what’s out there already, and try to find a void that your ebook might fill.

You don’t have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. The possibilities are endless.

After you’ve writtten your ebook

Getting your ebook out is going to be your focus once you’ve finished writing it, just as it is with print books. People will hesitate to buy any book from an author they’ve never heard of. Wouldn’t you?

The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way.

Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.

When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.

That’s why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.


7 Simple Steps for Writing An eBook

Did you know that ebooks are now outselling physical books on Amazon? Who would have thought that within a few short years the market would change so dramatically.

Nowadays you can write an ebook within a few days to a couple of weeks and publish it yourself digitally and market it straight away. The process is not dissimilar to writing a physical book in that you have to follow the basic steps to complete your publication. Here is a list of 7 steps to help you accomplish your goal.

  1. Mindmap Your Ideas – before you begin to write you need to research various niches and ideas to decide what will be most appealing to the market. There are thousands of markets to choose from so niche your choice down before you make the final decision. For example; if you decided to write about fish for fish tanks, choose either freshwater or tropical fish. Do they have any specific health issues or do they need special requirements for survival? The answer could be your niche to focus on.
  2. Research – this is the most important task in being able to put together an ebook that is filled with informative and helpful advice. This is where Google becomes your best friend! You can research just about every subject and get a ton of information to use, such as who’s buying in your niche and what are they paying? What keywords are they using and what methods are they using to sell their product eg. social media, website, blog, offline etc. Look at other ebooks in your niche using Amazon as a tool. You may find an ebook you really like so it could be helpful to buy it. All of this information will be used as the foundation for your ebook.
  3. Work Out Chapter Headings – from the information gathered you should be able to work out what your chapter headings are going to be and whether or not you’ll add sub-headings. This will be your Table of Contents and is a useful guide for when you start writing. Just remember when working out your headings that your potential customer may be looking for a particular solution to a problem, so word them appropriately.
  4. Start Writing – some people say that it is very hard to write but with your chapter headlines as a guide it really does break it down a piece at a time. Write in conversational style and don’t get off the track. Don’t go into too much descriptive detail, instead be direct and to the point. Keep in mind when writing, who your target audience is and make it easy reading. Most people these days are extremely busy so you don’t want to turn them off by giving them information which is of no use to them. Don’t worry about correcting mistakes along the way. Put down your thoughts and leave the details to later.
  5. Edit Your Work – incorrect spelling and punctuation has become a bugbear with many people so don’t antagonize your readers by not having an outside source editing your ebook. You may think you’ve done a great job but others may not, so take the time to edit properly.
  6. Ask Others to Critique Your eBook before Publishing – it’s very useful having others read your ebook and giving you their opinion. If there are issues with chapters or the content, then it is better to sort it out before it’s made public. It’s a very good idea to have a couple of people read it so that you get an overall view of whether or not it’s going to sell. Don’t be insulted if you get unfavorable opinions as this information could determine the viability of your ebook and gives you a chance to rectify the situation.
  7. Publish Your eBook – this is an important step in the process and you have to decide whether or not you want to promote it from your website or blog, or sell it through a publisher such as Amazon. With Amazon you have the option of publishing it using Kindle Direct Publishing, and as long as you follow the instructions and rules, it could be a great platform to launch your publication. You also have the option of designing your own ecover or use the tools to build one on their site. The cover will often sell an ebook just because it looks great.

The hard work is done and your ebook is published! Your next task is to promote it so that you sell many, many copies!

A MindMap can Bring Clarity to Your Product Development


Whenever you think about developing a new product, the first thing that pops into your mind is, “where do I start?” Getting started is the hard part, so you need a plan of action. This is when a MindMap will become very useful. According to Wikipedia, “a mind map is a diagram used to visually outline information. A mind map is often created around a single word or text, placed in the center, to which associated ideas, words and concepts are added. Major categories radiate from a central node, and lesser categories are sub-branches of larger branches. Categories can represent words, ideas, tasks, or other items related to a central key word or idea”.

A MindMap can be drawn by hand and added to as ideas come up, or there are many software programs you can use to create one online. The one I’ve chosen to use is is FreeMind and it’s a free download. When you go to the website it actually looks like a Wikipedia page, but scroll down to “Download” and download the software.

It’s an easy tool to use and you have the option of choosing different ways to display your MindMap. An example of a MindMap is below.



A MindMap will help you put things into perspective and is a great way to stimulate your mind and come up with ideas. Having a picture in front of you showing what needs to be done to launch a new product, is one of the greatest tools you can use.

Developing a product whether online or offline, is like driving a car without knowing what direction to take. If you don’t know where you’re going how do you know where to begin?

A MindMap will give you the big picture and give you a starting point. You can then branch out into different directions to make your products a resounding success and give you the incentive to add more and more. Don’t just use a MindMap once, but use it every time an idea comes to mind.